![]() ![]() ![]() ![]() On a trip to Los Angeles to talk with suppliers, he noticed a "For Rent" sign in a store window down the street from the Forest Lawn Cemetery. Irv originally wanted to open his first Snowbird store in the San Francisco Bay Area.It has been a permanent flavor ever since. And in Santa Barbara, students picketed local stores until Baskin-Robbins delivered a special production run of the flavor. Headquarters received petitions with hundreds of signatures. Advice columnist Dear Abby pleaded in print for its return. It was such a hit that stores all over the country began running out. They rushed to the kitchen, mixed the pralines with Vanilla ice cream and a caramel ribbon-and Pralines 'n Cream was born. Following a trip to New Orleans, Irv and Irma Robbins were enjoying some souvenir pralines at home when inspiration hit.Robbins replied, "Uh, Beatle Nut, of course." It was created, manufactured and delivered in just five days. The truth was, Baskin-Robbins had not invented a Beatles flavor. tour, a reporter from The Washington Post called Irv Robbins and asked what new flavor would honor the Beatles. At the height of Beatlemania, just before the Beatle's first U.S."You just invented a new flavor: Plum Nuts." Burt Baskin once met a man who told him, "Whoever thinks of all these flavors must be plumb nuts!" "Congratulations," said Mr.Burt owned a 1931 Rolls Royce® Phantom II, the world's first 100 mph passenger car.Irv was a Staff Sergeant in the Army, stationed in California. Both Burt and Irv served during World War II.Burt married Irv's sister Shirley in 1942. The company founders, Burt Baskin and Irv Robbins, were brothers-in-law.Today Baskin-Robbins colors are pink and blue, but the original colors were brown (representing chocolate) and pink (representing cherry), and our famous polka dots represented circus balloons.The "31 Flavors" concept was introduced into marketing efforts in 1953. Baskin-Robbins "31®" was created to represent a different ice cream flavor for each day of the month.Baskin-Robbins international locations feature flavors of ice cream popular to the tastes of each country, such as Red Bean and Green Tea.There are more than 6,700 Baskin-Robbins locations around the world, with more than 2,500 nationwide. ![]()
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